WHAT DOES A GRAPHIC DESIGNER DO?

WHAT DOES A GRAPHIC DESIGNER DO?

GRAPHIC DESIGN CAREER BASICS

Graphic designers convey inspiring and informative ideas in advertisements, brochures and other marketing communications materials. Some graphic designers work for specialized design firms as part of a collaborative team, while others are self-employed and work independently. Print and digital designers use complex graphics tools to manipulate text, images, animations and color.

Most graphic designers work full-time to meet deadlines. Self-employed graphic designers must be flexible, as clients sometimes need to meet during evening and weekend hours. As with so many industries, customer service and client satisfaction are keys to success. Additionally, succeeding as a graphic designer includes learning how to bid on contracts, market services and develop an ongoing client base.

GRAPHIC DESIGN IN-DEPTH

Communication lies at the heart of a graphic designer’s job. While their duties may involve extensive work with images, unlike artists they do not produce “art for art’s sake.” Graphic designers must get across a specific message and call-to-action or emotion based on their client’s objectives. For instance, a graphic designer may be tasked with creating a brand or logo that makes a lasting impression on consumers, incorporating a unique shape or color scheme.

Although much graphic design work is done on the computer, it can also be multimedia in nature, or employ motion graphics. Projects may need to be optimized for viewing on a range of digital platforms, including web browsers, tablet devices and mobile phones, which is the fastest growing sector in the field. In addition to mastering general all-around skills, designers may specialize in a particular graphics area. More common specialties include:

• Typography
• Desktop Publishing
• Branding and Advertising (print,web,broadcast)
• Email Blasts and eNewsletters
• Interface or User Experience Design

• Web Design
• Product Packaging
• Book Design
• Logos
• Print or Web Production

While designers may work more often in a favorite media, a specialization isn’t required for success. Most graphic designers enjoy working for a variety of clients to keep their career options open. Multiple specializations leads to flexibility, however, and can expand clientele and increase overall opportunities.